Marketing Capabilities
Syndicated Research | Focus Group | Ad Testing | Share of Voice | ROI

ROI

One of the questions we always ask our new clients is, why do you advertise in the Yellow Pages? Throughout the 21 years of creating effective campaigns, we often come across the same old answer: "I have to be there". It's unfortunate that companies feel they need to spend hundreds of thousands of dollars a year "just because."

Fortunately, we don't subscribe to that theory and believe it is extremely important that our clients know exactly why they advertise year after year. We also feel it is extremely important that our clients know just how much sales revenue they should expect from their investments.

One of the best kept secrets of Yellow Pages advertising is the ability to determine the effectiveness of a specific ad or ads. No other medium can produce or track the results quite as efficiently as the Yellow Pages. As one of the Pioneers of the "results driven advertising" approach, many of our clients have doubled, tripled, quadrupled, even twentysomethingupled their directory investment. Imagine if your portfolio manager was that good! Now when we ask our clients why they advertise in the yellow pages, the answer is "Because it makes me money." Finally an answer you can't argue with!