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Strategic Planning | Account Management | Accessibility | Marketing Capabilities
Marketing Capabilities
Syndicated Research | Focus Group | Ad Testing | Share of Voice | ROI
Ad Testing
The fact is, when it comes to advertising in the yellow pages, companies
have more questions than answers. At ADnational we like to answer the
questions our clients have with hard data. Through the use of split run
and MTM testing clients can evaluate the effectiveness of many different
advertising components. Some of those are:
- In-column vs. Display
- Trademark vs. Display
- New creative vs. Existing creative
- 800 number vs local number
and much more. For more information on these programs, please contact
one of our Account Executives.
Copyright ©2004 ADNational / Silesky Marketing, Inc.
All rights reserved. Do not duplicate or redistribute in any form.
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